WE DRAW THE LINE AT FOOD WASTE
NY Pizza x Too Good To Go Launch
The brief was to launch the Too Good To Go x New York Pizza partnership in a way that felt true to the brand’s bold, unapologetic personality.
We turned one of the Netherlands’ leading pizza brands’ outlandish flavours and unexpected combinations into cultural hooks, making them the hero of the campaign rather than just the product.
The goal was to bring Surprise Bags to life for a Gen Z audience through playful, scroll-stopping storytelling, positioning the experience as something worth seeking out, not just a discount but a moment.
Rolled out across the Netherlands, the campaign spanned OOH, social, and CRM, built to drive discovery and app engagement at scale.
Social
Carousel posts built for engagement and shareability.
Playful formats and visual twists kept users swiping while reinforcing the message.
Paid
Bold, simple visuals designed to stop the scroll fast.
Clear messaging paired with strong metaphors to land the idea instantly.
CRM
Short, timely messages designed to drive immediate action.
Fun, direct copy made Surprise Bags feel urgent and hard to ignore.