Too Good To Go operates across 21 markets with over 180,000 partners. The challenge was turning that scale into something people actually notice.

Working within the “United Against Food Waste” platform, I developed campaign ideas and partner pitches designed to make the brand more visible, relevant, and culturally engaging.

One campaign I concepted and wrote was featured across the London Underground.

BRINGING THE CREATIVE PLATFORM TO LIFE

More Executions

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More Executions ✳︎

I worked on a B2C awareness campaign for Too Good To Go in Germany, tackling the gap between strong partner recognition and low brand awareness.

The idea was simple. Borrow familiarity from the brands people already know. We created co-branded visuals that merged Too Good To Go with everyday German partners, turning their recognition into ours.

The campaign featured eight Berlin-based brands, including Aral, Starbucks, BIO COMPANY, Denns BioMarkt, Brammibal’s Donuts, dean&david, EDEKA, and Kamps.

It was also a fun challenge to write in a language I don’t speak. Based on a simple insight. Germans are highly money-conscious. So we gave them a line that speaks to both head and stomach: Wallet says yes. Stomach says yeeeeeees.